Bringing intelligence to product development.

Bringing intelligence to product development.
Threadline centralises product-related communication and extracts data through the consumer good development phase.

Bringing intelligence to product development.

Bringing intelligence to product development.
Threadline centralises product-related communication and extracts data through the consumer good development phase.
Product development
Product development
are broken…
are broken…
1
1
Communications are messy and confusing.
Communications are messy and confusing.
2
2
Finding, logging and managing information is a pain.
Finding, logging and managing information is a pain.
3
3
Documents and data are lost and mistakes easily slip through.
Documents and data are lost and mistakes easily slip through.

If this sounds familiar, you are not alone.
Threadline has been developed with over 100 stakeholders from all sides of product development, and these problems are the same across the board.

If this sounds familiar, you are not alone.
Threadline has been developed with over 100 stakeholders from all sides of product development, and these problems are the same across the board.

Product Development is Chaos

Product Development is chaos

Every consumer product begins as an idea and evolves through multiple stages before reaching store shelves. Product development bridges the gap between concept and production, transforming design files into physical samples and refining them through iterative improvements. Product developers play a crucial role in this process, balancing the needs of designers, manufacturers, brands, and consumers.

How can Threadline help you

How can Threadline help you

Select your role to see how we help

Select your role to see how we help

Developer

Business Leadership

Product Manager

Designer

Sample Room Manager

Developer

Business Leadership

Product Manager

Designer

Sample Room Manager

HQ
Manufacturers

Developer

Designer

Sample Room Manager

Product Manager

RENDER FILES ONLINE

No need to download large files, simpy view and return feedback on Threadline

EXPORT ALL DATA

Integrated with all your other tools, you never need to repeat a data entry.

Business Leadership

Feedback

Files

Samples

Product Name:

Alpha

ON TIME

Product ID:

1000008

Product Season:

SS28

12/03/26

12/11/25

ISD

OPD

Lace Colour

Changes to the lace colour from blue to maroon.

Lace Colour

Changes to the lace colour from blue to maroon.

Tooling Spacing

Groove distance needs changed to 5mm to pass slip test.

Costing Vamp

Change from the Simple Skin to Cheap Coat.

Tongue

Foam thickness changed from 8mm to 2mm.

Upper Stiching

Stitches are irregular and wonky. Spacing is uneven.

Puma King Porche

Lace Colour

Let’s try this new lace colour, we’ll see!

Let me double check the materials libraru, and i’ll get back to you first thing tomorrow.

Sounds great! I’ll let Alice take over from here. She knows the CMF details better than I do.

Today 18:14PM

Today 12:14PM

FEATURE 1

FEATURE 1

FEATURE 1

FEATURE 1

FEATURE 1

FEATURE 1

FEATURE 1

FEATURE 1

FEATURE 1

FEATURE 1

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How can Threadline help you

Select your role to see how we help

Developer

Business Leadership

Product Manager

Designer

Sample Room Manager

Developer

Business Leadership

Product Manager

Designer

Sample Room Manager

Threadline Intelligence

Threadline Intelligence

AI is integrated into Threadline's workflows - at the points that make the most impact.
Upload

Eagle Eyes

Real-Time Error Detection

As files are shared, small mistakes that are easily missed by humans are detected by Threadline.

Your Smartest Coworker

Threadline Agentic AI in Chats
Threadline Agentic AI in Chats

As questions are raised in conversations, Threadline Intelligence automatically finds the most relevant trials or previous products to bring you an answer immediately.

Say goodbye to Document_7_v2_NEW_Revised_OLD

Automated Version Control & Document History
Automated Version Control & Document History

As you work and save your progress, Threadline automatically classifies, names, dates and stores your files.

Threadline in your pocket
Threadline in your pocket
We know that you are often on the move in the office or between suppliers. Threadline's companion app ensures you can always access the information you need, when you need it.
We know that you are often on the move in the office or between suppliers. Threadline's companion app ensures you can always access the information you need, when you need it.
Call Threadline in to your meetings, online or in person. Threadline is there to log all feedback & action to be taken.
Call Threadline in to your meetings, online or in person. Threadline is there to log all feedback & action to be taken.
Easily take a picture and comment on all samples. Draw and annotate as you usually would but now, without the hassle.
Easily take a picture and comment on all samples. Draw and annotate as you usually would but now, without the hassle.

Threadline is turning product life management on it's head.

Experience the results of centralised, structured data and insights, without the pain of repeated manual data logging.

What people are saying …

  • Joanne

    ex-Materials Director @Nike

    "Threadline's localised feedback is great, and its phone interface is key. People have been fired for having images of samples on their camera roll"

  • Philipp

    Teamhead Footwear Development @ Puma

    "The error checking and design consistency is vital to support the design team"

  • Cameron

    Footwear Dveloper @ Axel Arigato

    "Without Threadline, we would get so many notifications, you just can't look at all of them"

  • Isabella

    Footwear Developer @ Axel Arigato

    "Being able to automatically catch and communicate colour mistakes would save time on material sourcing"

  • Léa

    Footwear Designer @ Puma

    "Without Threadline's automated verison control, file naming is a nightmare. Sorting them would be revolutionary"

  • Steven

    Footwear Developer @ Puma

    "If I am hired as a developer, and spending half my time on PLMs, as I would without Threadline... I feel like I'm not actually doing my job"

  • Steven

    Product Developer @ Puma

    "I was hired because I'm passionate about great products. I love Threadline because I can spend less time on admin and more on what I love; making boots that work for people"

  • Geraint

    Footwear Developer @ Puma

    "Before Threadline, we were constantly bombarded with chats. Filtering through and summarising is great"

  • Alfie

    Founder & CEO @ Shape Shoes

    "Threadline will be a great facilitator as we scale up Shape Shoes"

  • Lars

    Footwear Developer @ Puma

    "This is what a PLM should be - clean and refined, yet advanced"

  • Riona

    CMF Footwear Designer @ Adidas

    "We love it as designers because it doesnt inhibit the creative process. Developers would love it as well"

  • Paul

    Senior Designer @ Puma, Lacoste, Tommy Hilfiger

    "We are always looking for ways to improve efficiency, with product and platforms. Sampling needs to modernise, and Threadline does that"

  • Kiara

    Sample Testing and Product Development @ Motion Sense System

    "Without Threadline, testing and tracking all of the samples is a disaster. There were hundreds in the office - it took so much coordination to keep track."

  • Geraint

    Footwear Developer @ Puma

    "Everything we do is information flow. Threadline's smooth communications are essential"

Contact us
Contact us
We are excited to launch Threadline with you. We welcome all brands, collaborators, advisors, experts and investors to get in touch.
We are excited to launch Threadline with you. We welcome all brands, collaborators, advisors, experts and investors to get in touch.