GTM Strategy
Our beachhead market is footwear, as we have the connections and experience within the industry.
We then plan to expand to all CMF-focused goods markets.
1
Early Focus on Footwear
Goal:
Refine product and build early traction
Begin by targeting European footwear brands, where we have connections and experience, and our value proposition resonates strongly.
2
Targeted Partnerships & Pilots
Goal:
Secure flagship partnerships
Begin by targeting European footwear brands, where we have connections and experience, and our value proposition resonates strongly.
3
Scaled Commercialisation
Goal:
Expand within footwear and apparel
Leverage these successful pilots to attract Tier 1 and Tier 2 brands, expanding within the footwear and apparel vertical while running targeted marketing (LinkedIn ads, industry demos) to reach innovation managers and product teams.
4
Broader Industry Expansion
Goal:
Expand to other industries
Upon proving the platform’s value in footwear and apparel, extend into other CMF-heavy products, securing enterprise-level sales with flexible integration and robust compliance (SOC 2, ISO 27001).
5
Growth
Goal:
Maintain momentum and grow
Maintain momentum through strategic funding, allowing for increased marketing, product onboarding, and further AI-driven feature development to support rapid scale-up and global market penetration.
Milestone Roadmap
ERO Module
Jan '25
Product Conceptualisation
Product scope and validation
UI wireframe and AI proof of concept
Demos and Feedback
Demonstrations at Puma, Axel Arigato
Feedback and Ethnographic Research
Brand Collective demo with Primark products
And additional in-situ testing with wider team
Initial Works-Like Development
Apr '25
Paid Partnership
Initiate development partnership at Puma
Execute on Puma's request for legal and binding documents in non-exclusive capacity
Support from Imperial Enterprise Lab
Legal and business advice
Wireframing and Planning
Tech stack selection
LLM model selection, software stack
Team upskilling
MVP Development, Relationship Building & Accelerator
Aug '25
MVP Development
Proof of Concept AI features
Anomaly detection, BOM validation, translation
Integrations
With design tools such as Miro
Brand Building
Initial marketing spend
In a 'low density' search space
Set Up legal and compliance framework
For enterprise development partnerships and sales
Development Partnership
Jan '26
Product Development
Brand development partnership
Showcase a tier 1 brand as a successful case of integration
Commence targeted advertising
On LinkedIn directed at innovation teams and managers
Prepare for Enterprise Integration
Compliance
Integrate SOC 2 compliant practices
Feature Refinement and stress testing
Integrate agentic systems and RAG
Soft-Launch For Paid Trials & Pre-Seed Round
Jul '26
Product Development
Expansion with development partner
Expand with company-wide integration
Soft product launch for select paid trials
Paid early customers
Initial (Angel and Pre-seed) Round
Pre-seed round
For marketing, sales, integration, and post-sales support costs
Product Launch & Traction Building
Oct '26
Product Launch
Grow and Enterprise plans launched
Aimed at scale-up footwear and apparel brands. Legal and compliance contract formation
Talent Acquisition
Back end developer hired. Full stack developer hired
Demos and Paid Trials
Factory side demos
In-person demos for paid trials in sample rooms
Enterprise Customer Sales
Jan '27
Client Sales and Enterprise Integration
Curate plan launched
Outsource customer service
Contracted customer service and ticket resolution for curate and grow plans, and for enterprise based on SLA agreements
Paid Trials with T1 and Tier 2 brands
Global outreach, including North American HQs
Automation Improvements
Automated integration capabilities
Auxiliary features
e.g safety label error checking
Product Development For Expansion Beyond Footwear
Jul '27
Expansion with Footwear and Apparel Brands
Expansion to Tier 1 footwear and apparel brands
Platform Expansion Towards All CMF-Heavy Goods
Development of features beyond footwear
Consumer goods, medtech, clothing
Compliance Audit
SOC 2 and ISO 27001 audit and renewal
Enterprise Focus Development
Jan '28
Enterprise Customer Sales
Marketing
Increase targeted ad and SEO spending for expansion beyond footwear
Trial Conversion
Conversion from paid trails to recurring subscription for trials in previous phase. Outsourced customer service and ticket management
Development
Continued development of features beyond footwear
Hiring
Back-End developer hired for data integration with enterprise customers ML integration developer hired for agentic system scalability
Sales & Growth Into Consumer Brands
Apr '28
Focus on Sales and Onboarding
Marketing
Marketing budgets increased towards EU and Asian sample rooms with multiple brand contracts.
Enterprise Sales Focus
Focus on sales, paid trials and onboarding on enterprise contracts for Tier 1 and Tier 2 consumer brands
EU Compliance
Vertical development for EU material tracing compliance SOC 2 and ISO 27001 audit and renewal
Integration
Development of integration with on-premise servers for brands
Hiring
Sales and marketing manager hired
Financial Positioning:
Revenue Streams
Revenue Streams
July ‘26 onwards
Outreach and relationship driven
Custom enterprise contracts and Grow plans
Feb ‘27 onwards
Targeted Digital Marketing
Grow plan @ avg. 15 users per customer
Jan ‘27 onwards
Organic and inbound driven sales
Curate plan @ avg. 3 users per customer
Funding Routes
Accelerator
£75,000
Aug ‘25 - Dec ‘25
Purpose
Cover cashflows driven by salaries and marketing costs during the 6 month co-development phase
Benchmarking
Estimated £60K-100K for ~6-8% equity
Often followed up with SAFE notes for up to £300,000 from the likes of YCombinator and Techstars
Angel & Pre-Seed
£150,000
Jan ‘28 - Mar ‘28
Purpose
Enable an expanded marketing drive as well as hiring of technical team for the development of ‘Curate’
Benchmarking
SEIS qualified as a tax break incentive for angel investors
Projected £1M+ ARR put Threadline within the investment thesis of early stage VCs like a16z and eight roads
Financial Projections
Year 1 (‘25)
Year 2 (‘26)
Year 3 (‘27)
Year 4 (‘28)
Revenue
£0.00
£242,281.96
£1,139,243.20
£2,093,906.42
Gross Profit
£0.00
£197,307.63
£863,964.56
£1,517,505.66
EBITDA
£(56,398.93)
£(69,508.31)
£213,312.21
£477,880.43
Based on a baseline case, as detailed in the P&L.
https://docs.google.com/spreadsheets/d/1kYl8-8grTPUVT576t0Keil9xZ9Zffd7LGQ6UResqYVw/edit?usp=sharing
LTV:CAC
Assumed Enterprise contracts are 5 years
Year 4 weighted average gross profit margin used to calculate LTV from LTR
Year 4 spend on LinkedIn marketing used
For curate, estimated number of monthly visits at launch used
For curate, cost of in-person demo used as a proxy for the cost at the top of the funnel
Curate
£ 259.36
Organic and inbound driven sales
Grow
£ 29,641.24
Blended on targeted digital marketing and outreach driven
Enterprise
£ 111,453.86
Outreach and relationship driven
Curate
£ 1,565.41
6.0X
3.6X
7.8X
3 users a contract and
annual churn @ 50%
Grow
£ 105,685.82
15 users a contract and
annual churn @ 6%
Enterprise
£ 869,669.62
250 users a contract with 5 year contracts
CAC
LTV
LTV:CAC
